Digi-Couture, Clean CryptoArt & Augmented Activism: Emerging Tech Trends Pushing Environmental Agendas

Shortcuts:
Digi-Couture: The Death of Fast Fashion
Augmented Activism: The Filtered Faces of Digital Demonstrators
Clean CryptoArt: The Pipe Dream

A piece from the Puma x The Fabricant Sustainable Technologies Collection on a faceless model. A sunrise (or sunset) glows pink in the background.
Puma x The Fabricant Sustainable Technologies Collection

Digi-Couture: The Death of Fast Fashion

Pixelated garments may be beginning to meet this need, ethically, in a way the traditional industry can’t. For anyone who has purchased skins in video games, the concept of digital fashion (also termed digi-fashion or digi-couture) isn’t entirely new. As surreal as it may sound to those of us who haven’t dipped our toes in yet, digital fashion may be the very solution that participants in this virtually-blended era are receptive to.

Puma x The Fabricant Sustainable Technologies Collection
‘Iridescence’ by digital couture house The Fabricant in collaboration with Dapper Labs
An example of a garment page on the DressX platform. It looks almost exactly like a regular online garment purchase page — except uploading your own photo is part of the purchase flow.
The DressX purchase page, where you’re prompted to upload a photo for the garment to be applied to

Another edge digi-fashion has on the physical: The realms of physics do not apply. Instead, we have limitless ‘living’ fabric effects, enabling digital textures to create truly unique and enticing visual experiences. It’s the perfect concoction to generate the dynamic, ever-changing identity that most fast fashion participants crave — minus the footprint.

The outcome of a Dress-X purchase, modelled by Eva Sviridova. A glossy, teal dress flowing in an obviously digital breeze.
Eva Sviridova Digi-Fashion Look by Dress-X

What we find exciting is that an evolution in how we supply is acting as a stimulus to evolve the nature of our demand — instead of the other way around. The production of a Dress-X digital garment emits 97% less CO2 than a physical garment, with waterless production saving an average of 3300 litres of water per item.

A young person standing in front of a building — the picture of their body is oversized so they’re as tall as the building. The clothing items they’re wearing are swapping in and out, demonstrating how easy it is to generate the pics content creators need without the rigmarole of collecting them through traditional retail.
Dress X

Augmented Activism: The Filtered Faces of Digital Demonstrators

The Hard–Core “brexit” filter: virtual metal shown on a moving face.
HARD-Core ‘Brexit’ by Harriet Davey
UV-Microplastic by Josephmark

Microplastics contribute more than double the amount of plastic pollution estimated from the ocean’s surface. This filter was a creative exercise in visualising the nefarious degree to which microplastics occupy our oceans.

A person in a dark room, rocking their face left and right while the AR organisms in the filter spread across, and attach to, their face.
Interspecies Gossip

Clean CryptoArt: The Pipe Dream

The ‘Unconditional’ NFT by PLANTTDADDII: an abundance of pink and yellow bulging, budding and trumpeting shapes, an endless sky, and the face of a bird rising as a behemoth in the midst of it all.
The ‘Unconditional’ NFT by PLANTTDADDII

The traditional art market is one of the most centralised markets in the world, giving access to only a tiny pool of artists.

A tweet by Benn Jordan, retweeted by Joanie Lemercier

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