Ash Baxter on running an impact startup, making composting accessible, and the power of purpose

Compost can recycle our food waste, restore our soil and cut our carbon emissions. Hard-working founder, ecopreneur and Josephmark venture partner Ash Baxter is making this vital activity easy, fast and fun — one Monty monitor at a time.

Ash Baxter, sitting cross-legged on the ground in a stylish room — plush green carpet, exposed wood and interestingly shaped lamps. She’s smiling warmly at the camera, wearing a button-up shirt, trousers and loafers.
Known for her relatable, hilarious and incredibly engaging pitches, this is Ash serving one up at The University of Queensland’s ilab Accelerator Pitch Night
Left image: A hand inserting the monitor into a drum of compost. Right image: The Monty monitor resting on some decomposing vegies.

Working with JM and CDG is like being in a 24/7 masterclass. Both agencies are literally the best in the field at digital product and industrial design. Each minute that we work together, I always learn more than I could in hours on my own.

Simply being around such creative, intelligent, innovative people would be reason enough — but then there’s the fact that they believed in Monty just as much as I did. It was such incredible validation that what we were doing was worthwhile.

Trying to create a solution that could cater to every unique compost operation has been, and continues to be, our biggest challenge. That’s why having JM’s expertise in solving this through their design ethos has been so absolutely essential.

Left image: The monty monitor resting on a bed of succulents and pebbles. Right image: A khaki-clad man walking through a field holding the monitor in his hand.
Left image: A closed Monty box with keen hands peeling it open. Right image: Hands holding a phone showing the Monty app, with playful UI showing little stats and notifications.
Monty Monitors connect to the Monty app to give owners the full picture of what’s going on with their compost.

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